IT'S A GREAT DAY FOR A NEW BABY

The 'It's a Great Day for a New Baby' activation kicked off on October 5, 2015.  This year long campaign is a partnership between the Pittsburgh Penguins and UPMC Magee Women's Hospital.  Jennifer Mamajek created this activation campaign and worked with the Penguins and UPMC Magee Womens Hospital from the drawing board all the way through sourcing and executing the campaign.

FOR IMMEDIATE RELEASE
October 5, 2015
 
To kick off an exciting yearlong program, Penguins forward Pascal Dupuis and the team’s mascot, Iceburgh, came to Magee-Womens Hospital of UPMC this week to visit moms and deliver a special gift to welcome their newest fans into the world. Magee, in collaboration with the Pittsburgh Penguins, started the “It’s a Great Day for a New Baby” program to celebrate the 11,000 babies born each year at Magee. Over the next year, every Magee baby will receive a gift box that includes a Penguins onesie, washcloth, bib, baby-on-board sign and a commemorative keepsake with fun facts about the Penguins, as well as health and wellness tips from Magee. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

PRODUCTION PHOTOS

ADDITIONAL LINKS
WPXI News
#GreatDay4aBaby